Do not assume that your clients will know the basics of aromatherapy, Chard suggests. Rather, rely on your expert education and the industry's ethical standards to meet your customer's needs. "A great number of people still do not understand the difference between an essential oil and fragrance oil," chard says, or "how to distinguish a true aromatherapy product by reading a label or that essential oils have uses other than aromatic pleasure. These people need you. And as an aromatherapist, you should recognize your role in proper education of the principles of aromatherapy for those that want and need that education."
Chard also suggests that working aromatherapists:
- Be specific about what they offer
- Start small and build
- Offer quality
- Decide on the business's demographics
- Be proud to promote the benefits of aromatherapy
- Charge to reflect the value of services and products offered
For expert advice about the business of aromatherapy, check out "The Business of Aromatherapy: American College of Healthcare Sciences," an interview with ACHS President Dorene Petersen on the Essential U blog.
Click here to read "The Business of Aromatherapy."