The National Association for Holistic Aromatherapy e-news now features a mini-marketing tips section written by Kayla Fioravanti, RA (who also is responsible for the blog Essential U). If you don't yet follow NAHA, now's the time. This is a very practical article for aromatherapy students and professionals, as well as holistic health professionals who adjunct aromatherapy with the primary practice.
In this first edition of NAHA Mini-Marketing Tips Kayla suggests "Determine Your Best Sellers-Cut the Dead Ends." She recommends focusing "on the top 20% of your products and services that bring in 80% of your sales. Phase out the rest unless they are support products for your top sales items. On a spreadsheet list every single product and service and put the total dollars sold next to each item. Sort them from highest to lowest and then determine which products make up the top 80% of total sales. You will find that they will be your top 20% of products or services. That means in almost every business, that 80% of your inventory is only doing 20% of your sales. But you are spending most of our money keeping those 80% of products or services available for that customer that uses them once a year."
>> To read more from the NAHA blog, click here: http://worldofaromatherapy.blogspot.com/
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