NAHA Now Offers Mini Marketing Tips for Aromatherapy Professionals

The National Association for Holistic Aromatherapy e-news now features a mini-marketing tips section written by Kayla Fioravanti, RA (who also is responsible for the blog Essential U). If you don't yet follow NAHA, now's the time. This is a very practical article for aromatherapy students and professionals, as well as holistic health professionals who adjunct aromatherapy with the primary practice.

In this first edition of NAHA Mini-Marketing Tips Kayla suggests "Determine Your Best Sellers-Cut the Dead Ends." She recommends focusing "on the top 20% of your products and services that bring in 80% of your sales. Phase out the rest unless they are support products for your top sales items. On a spreadsheet list every single product and service and put the total dollars sold next to each item. Sort them from highest to lowest and then determine which products make up the top 80% of total sales. You will find that they will be your top 20% of products or services. That means in almost every business, that 80% of your inventory is only doing 20% of your sales. But you are spending most of our money keeping those 80% of products or services available for that customer that uses them once a year."

>> To read more from the NAHA blog, click here: http://worldofaromatherapy.blogspot.com/

Clearing Clutter for Holsitic Health Featured on NAHA Aromatherapy Blog

"Clearing Clutter for Holistic Health," originally featured in the National Association for Holistic Aromatherapy (NAHA) January newsletter, is now available on the NAHA blog as an E-News Going Green article as well.

Here are a few of the aromatherapy tips featured in the article by ACHS President Dorene Petersen:

1. Peppermint (Mentha piperita) essential oil has been shown to repel mice, so put cotton balls soaked in peppermint oil in areas where you suspect a mouse problem. (Avoid placing the cotton balls in areas that are accessible to children and pets).

2. Check your oils. While some oils like Vetiver (Vetiveria zizanoides) will last for years if stored correctly, others (like the citrus oils) will begin to oxidize after a few months. (It is best to store your citrus essential oils in the fridge.) If you've taken the time to train your olfactory memory, you may be able to discern when your oils are past their best. No need to throw them out: Use them to clean the house! (But avoid skin contact as oxidized citrus essential oils can cause irritation.) And don't use them to wash the dog: Fido's skin is sensitive too!

3. Aromatherapy baths are an effective relaxation activity, and also a great reward for accomplishing a goal. To create a soothing aromatherapeutic bath, try a blend of Geranium (Pelargonium graveolens), Lavender (Lavandula angustifolia), and Rose (Rosa damascena).

To read the full-length article, including tips for clearing clutter and promoting optimum health, check out the National Association for Holistic Aromatherapy blog here: http://worldofaromatherapy.blogspot.com/

Slim down with scent?

Like almost every dieter in America, Wendy Bassett has used all sorts of weight-loss products. Nothing worked, she said, until she tried Sensa: granules she scatters on almost everything she eats, and which are supposed to make dieters less hungry by enhancing the smell and taste of food.

“Every time I touch a piece of food, I pour it on,” said Ms. Bassett, 34, an accountant in Tyler, Tex. She has been using Sensa since February. So far, she said, she has lost 30 pounds.

The maker of Sensa claims that its effectiveness is largely related to smell: the heightened scent and flavor of food that has been sprinkled with Sensa stimulate the olfactory bulb — the organ that transmits smell from the nose to the brain — to signal the “satiety center” of the hypothalamus. Hormones that suppress appetite are then released.

But can the manipulation of smell really lead to weight loss? A handful of niche products would have you believe just that.

In addition to Sensa, which has been available since last summer, there is SlimScents, aromatherapy diet pens filled with fruity or minty odors; a peppermint spray called Happy Scent; and the vanilla-doused Aroma Patch, which you wear on your hand, wrist or chest.

Last month, Compellis Pharmaceuticals of Cambridge, Mass., began human trials on a nasal spray designed to do the opposite of what Sensa does: to curb the appetite by blocking rather than enhancing smell.

“Eighty percent of what you perceive as taste is actually smell,” said Christopher Adams, a molecular biologist and the company’s founder. “The hypothesis is that if we can alter your sense of smell we can make food less palatable, because the hedonic effect — that is, the pleasurable effect you get from eating chocolate — won’t be there.”

Using smell to manipulate appetite may be an appealing premise, but only a few studies have been conducted, and some experts have doubts.

Click here to read the full length article.

© Abby Ellin, The New York Times, June 17, 2009: http://www.nytimes.com/2009/06/18/fashion/18skin.html

Obama sees alternative medicine as a practical avenue for prevention

During an April 29 Town Hall meeting in Arnold, MO, President Barack Obama said, "We should do what works," expressing his openness to including complementary alternative medicine (CAM) in the U.S. healthcare system.

Obama went on to say, “I think it is pretty well documented through scientific studies that acupuncture, for example, can be very helpful in relieving certain things like migraines and other ailments—or at least as effective as more intrusive interventions.”

According to a press release on the Nutraceuticals World website, "The response followed a question posed by a licensed acupuncturist and massage therapist, who asked the president how alternative medicine would fit into his new healthcare system."

The press release goes on to say:

"'I think one basic principle that we know is that the more we do on the prevention side, the more we can obtain serious savings down the road,” he added after commenting directly on acupuncture. President Obama also stressed the importance of changing the current logic of the healthcare system, which focuses only on reducing costs in the near-term.

“Reimbursement for healthcare provided by CAM practitioners not only would support the health of the public,” said Michael McGuffin, president of the American Herbal Products Association, Silver Spring, MD, “it represents a significant opportunity for products used and prescribed by CAM practitioners and a major step forward in the development of an innovative and wellness-based healthcare system.'"

To read the original press release on the Nutraceuticals World website, click here.